Hard to believe what a simple animation can achieve, but Annie’s youtube movie, thestoryofstuff.com, manages to bring a complex subject on the ecological and social effect of western style economics to millions on the net. Her simple drawings and personal story, formatted into a small web-ready animation, shows how an idea, simply packaged and easily available, can be so effective. The personal element of Annie’s story I believe is an important, it scores highly on 10 PINK Rules of effective environmental communication which I’ve talked about before).

Enjoy the movie, there is just a teaser below, and the full movie link is below that ( I saw it first courtesy of Brian and Paul, from FutureProofKilkenny at one of their excellent Global Lunchbox events, thanks guys!)

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